Hotels & franchise
Strawberry Hospitality Group
Strawberry Hospitality Group. The Group is the spearhead of the Strawberry Group. The hotel company is one of the Nordic region's largest and most expansive hotel and franchise-operator, with over 20,000 employees and approximately 250 hotels across the Nordics.
The company consist of five hotel chains, Clarion Hotel, Home Hotel, Quality Hotel, Stopover and Comfort Hotels, as well as a portfolio of independent hotel brands such
At Six, Kämp Hotel, Yasuragi, Sommerro, The Thief and more.
Our franchise
Strawberry's franchise service gives partners access to strong chainbrands, a powerful Nordic distribution platform, and the region’s largest loyalty programs.
Through professional technology, corporate sales agreements, and operational support, franchise hotels within Strawberry benefit from increased brand awareness, stronger conversion, and improved revenue performance.
Franchise partners also gain economies of scale in procurement and close collaboration with revenue, sales, and operational experts.
All of this capabilities aresupported by Strawberry’s strong people-focused culture and commitment to sustainable operations.
Through professional technology, corporate sales agreements, and operational support, franchise hotels within Strawberry benefit from increased brand awareness, stronger conversion, and improved revenue performance.
Franchise partners also gain economies of scale in procurement and close collaboration with revenue, sales, and operational experts.
All of this capabilities aresupported by Strawberry’s strong people-focused culture and commitment to sustainable operations.
01
Strawberry is a portal to a wide variety of hotels, meetings, restaurants and spas. Through our app, web and membership, you get access to experiences all across our 250+ hotels in the Nordics.
02
We strive to be a different hotel company, a rebel in the industry, with a warm beating heart. Our ambition is not only to change the hospitality industry, but to make our world a better place to live, work and travel through.
03
In 2024 Strawberry launched our new loyalty currency, Spenn, together with Norwegian and Reitan. Spenn simplifies earning and using points from multiple loyalty programs, offering greater flexibility and more choices for our guests.
04
Our ambitious net-zero goal for 2030 has remained a central pillar of our efforts, complemented by our ongoing commitment and focus on diversity, equality and inclusion which is never ending.
Are you interested in our franchise services, you can contact us here