Petter Anker Stordalen | Entrepreneur & Investor

About Petter Anker Stordalen

The man behind the mindset. Meet Petter, an entrepreneur and the force behind Strawberry Group. Stordalen is the CEO and owner of investment holding company Strawberry and Chairman of the Board of one of Scandinavia’s largest hotel chain, Strawberry.

Petter Stordalen and standing with a black dog in a courtyard surrounded by brick buildings with multiple white-framed windows and leafless trees.

Roots and Vision

Petter Anker Stordalen (born November 29th 1962 in Porsgrunn, Norway) is a Norwegian investor, hotel owner and property developer. Stordalen is a self-made businessman who started out selling strawberries for his merchant father as a child. A particular moment from this period became defining for the Porsgrunn native’s future business ventures. Stordalen remembers complaining to his father that his strawberries were smaller and greener than the other vendors’. His father replied that: “You have to sell the berries you have, because they are the only berries you can sell.” This lesson, dubbed the Strawberry Philosophy, became a metaphor for making the most out of what you have, and is frequently used by Stordalen in explaining his success.

Impact and purpose

A sustainability-driven leader who believes business and responsibility go hand in hand

While being an active philanthropist, Stordalen is first and foremost an advocate for sustainable business. Calling himself a sustainability capitalist, he believes the path to success lies in models where people, planet and profit carry equal weight. As he says, “There is no business on a dead planet.” Stordalen is the CEO and owner of investment group Strawberry and Chairman of the Board of Strawberry Hotels, one of Scandinavia’s largest hotel chains.

Speaker and keynote speaking

Interested in inviting Petter Stordalen for a keynote, talk or special engagement? Submit your request here.

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